Member-only story
My 3 Step Plan to 10x My Writing Business Over the Next 12 Months
Don’t be impressed. I only made a grand total of $5,579.61 in my first-year writing but here’s my plan to grow.
Step 1: Develop and Scale 4 New Traction Channels for My Core Writing Business
My core writing business is personal essays about Mental Health and Self Improvement.
I stole the term “Traction Channel” from the book Traction. Basically, a traction channel is a way to find customers. Some types of Traction Channels are Existing Platforms, SEO, PR, Targeting Blogs/Podcasts, Advertising, Content Marketing, Email Marketing, Search Engine Marketing, Business Development, Offline Events, etc — there are 19 types mentioned in the book.
The idea is to develop simple experiments to find the best Traction Channel for you. What makes a good Traction Channel? Return on Investment. Marketing takes time and money. Those are limited resources. The best Traction Channel is the one that returns the most incremental revenue in the least amount of time.
I’ll run experiments on a number of different channels and rank them by incremental revenue divided by the time spent. I’m using incremental revenue as a proxy for…
